How does the Puure filter work?

The Puure® filter uses a dual-stage filtration system — two complementary technologies working together, housed in a single compact unit at your tap.

• Ceramic microfiltration at 0.1 micron — a physical barrier fine enough to capture bacteria, microplastics, sediment, and suspended heavy metal particles.
• Activated carbon block derived from coconut shell — highly effective at adsorbing chlorine, chemical pollutants, pesticides, and the compounds responsible for unpleasant tastes and odours.

The result: water that is measurably cleaner and noticeably better-tasting — delivered instantly at your tap, without waiting or refilling.

A simple lever lets you switch between filtered and unfiltered mode in one second. Use filtered for drinking and cooking; unfiltered for washing up or hot water, which extends your cartridge life.

What pollutants does Puure filter out?

The Puure® cartridge is engineered to act on a broad spectrum of contaminants commonly found in tap water across Europe:

• Chlorine and chloramines — the main source of unpleasant taste and smell in treated tap water
• Heavy metals — including lead, copper, and traces from ageing pipes and fittings
• Microplastics — invisible particles increasingly prevalent in municipal water supplies
• Fluoride — reduced by up to 99.5%, a performance level most standard filters cannot match
• Pesticides and chemical pollutants — adsorbed by the activated carbon block
• Bacteria and fine sediment — captured by the 0.1-micron ceramic membrane

Will my water taste different after filtering?

Yes — and most people notice it immediately.

Chlorine and chemical compounds are the primary cause of that metallic or "tap water" edge that puts many people off drinking straight from the faucet. The Puure cartridge targets these compounds directly, which is why the change in taste is often the first thing customers comment on.

After filtering, you can expect:

• A noticeably neutral, cleaner taste with no chlorine aftertaste
• Water that feels fresher in the mouth
• Significantly reduced or eliminated odour

Beneficial minerals are preserved throughout the process — so the water stays naturally hydrating, just without the unpleasant edge that makes many people reach for bottled water instead.

How is Puure different from other filtration systems?

Not all filters are built the same. Here's an honest comparison:

• 0.1-micron ceramic filtration — far finer than most pitcher and under-sink filters, which typically start at 0.5 to 1 micron and can't reliably capture bacteria or microplastics at that scale.
• Dual-stage technology — ceramic and activated carbon working in combination. Most budget filters use only one of the two, which limits their range of action.
• Up to 99.5% fluoride reduction — a specification most standard tap or pitcher filters simply don't offer.
• Instant filtered water — no waiting, no container to fill, no fridge space needed. The water is filtered the moment it leaves the tap.
• Medical-grade stainless steel body — minimises plastic contact with the water throughout the filtration process, unlike many plastic-bodied alternatives.
• Mineral-preserving — removes what your water doesn't need, keeps what your body does.

The core difference: more precise filtration, a wider range of contaminants addressed, and far more practical for everyday use than pitcher-style or countertop systems.